![]() ![]() ![]() It’s a win-win situation: Your audience gets content that speaks to them, and you can achieve your marketing goals more efficiently. You can take what you learned to create organic and paid content that truly resonates with your audience. Knowing how to use Facebook Audience Insights is essential. You can also find out what they think of your brand and what type of content they find most compelling. This data can tell you everything from your customers’ age and gender to where they live and what they like. Why do audience insights matter anyway?Īudience insights provide the data you need to know your customers better. Why Do Audience Insights Matter?įirst, let’s answer an important question. Instead of relying on the limited data available through native Facebook apps, you can get more in-depth insights via Agorapulse.įind out how you can use Agorapulse’s reporting and monitoring tools to learn what works best for your audience and your clients’ Facebook followers. But that doesn’t mean it’s impossible to access follower analytics or get information on your Facebook audience. Do you need data on your Facebook followers, so you can create better organic content or set up more accurate ad targeting? Have you been looking for the old Facebook Audience Insights tool but coming up empty-handed?įacebook retired the platform’s much-celebrated Audience Insights tool in July 2021. ![]()
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